Tyrice Hicks

Portrait of Tyrice Hicks

Building Knovel Protocol, a web3 creator platform solving monetization and audience ownership for authors. As Co-Founder & Product Lead for the past 1.5 years, I’m developing web3-native tools that give creators enterprise-level capabilities without platform dependency.My background includes 2 years designing banking UX for millions of users at Ally, plus direct luxury retail experience at Chanel and Hermès where I learned premium brand conversion strategies. Academy of Art provided my design foundation.Knovel Protocol addresses creator platform lock-in by letting creators maintain ownership of their audience relationships and revenue streams while accessing professional-grade engagement tools. My current focus is product design strategy and strategic partnerships, with additional work contributing to SFMOMA events.

My approach applies luxury brand psychology to decentralized creator tools, building for scale without losing the human element. Based in SF Bay Area, working remotely.

Background

It started with crayons, markers, chalk, and a chalkboard. Here's me at age 5 drawing my first “interface.” I didn’t have the language for it back then, but even then I was building systems—for play, for people, for possibility.

Resume

Education

2016

Master of Fine Arts in Fashion Design

Master of Fine Arts in Fashion Design, Academy of Art University 2016Bachelor of Science in Human Sciences, North Carolina Central University 2014

2014

Bachelor of Science in Human Sciences

North Carolina Central University

Projects

2024- Current

Knovel Protocol

Knovel Protocol is a blockchain-powered digital library I co-founded to help authors publish on-chain and connect directly with readers through social and community-driven features. Backed by a cross-functional team and partnerships like Camp Network, we launched an EVM-based MVP that reached 100 MAUs, secured $50K in funding, and integrated smart contracts for transparent royalties and IP ownership.

2021-2023

Ally Bank

What made this project work was a deep understanding of user needs, strong cross-functional collaboration, and a clear focus on improving financial wellness. Working with researchers, engineers, and product leads at Ally Bank, I designed high-impact features like Spending Buckets and CoverDraft for millions of users—driving measurable gains in engagement, satisfaction, and account growth.

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Awards

Award-Winning Project: 1st Place – Pitch Dojo #NOV2024 (SocialFi)

2024

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ICC Innovation Award @ Ally

2022

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Testimonials

Real words from real people I've had the pleasure of working with.

Joy Surles

Content Design Manager @ Meta

Tyrice and I crossed paths at Ally early in his career, and he was a strong creative and hungry to make an impact on the products he supported. He worked as a product designer on a few projects my team also supported, and I found him to be a strong collaborator, eager to learn, and excited about the possibilities to push product boundaries and meet business needs. It’s been a few years since we worked together, but his tenacity and interest in learning are still memorable.

Rich Barrett

Director - UX Design @ Ally Bank

Tyrice is a creative thinker and a great collaborator. I had the pleasure of having him on my mobile app design team at Ally. He was well liked by other team members and was always interested in learning.

John Jackson

Senior UX Designer @ Ally

Tyrice stands out as an outstanding UX Product designer, showcasing remarkable problem-solving abilities. As the lead designer for the spending buckets team, he played a crucial role in successfully launching the product. I personally observed his adept handling of stakeholder reviews, presenting his work with clarity and persuasive skills.

Abigail Davenport-Walker

Office Coordinator

Tyrice is a gifted creative thinker with great skill in implementing product strategy.

Alisa Notte

Principal Information Architecture @ Ally

I worked on a handful of projects with Tyrice. Tyrice is friendly, collaborative, and great to work with. He excels particularly at innovation and blue-sky ideation. He helped our team wiggle out of a tough spot or two by bringing refreshing creative ideas to the table. I really appreciate how Tyrice's willingness to initiate creative exploration and the boldness of some of his ideas encourage others to keep ideas and innovation flowing. He reminded us that it’s possible to get ourselves unstuck. We just need to clear our minds, go back to the drawing board, and to be unafraid of trying unique ideas.

Bree Swartwood Franklin

Client Service Manager @ Chanel

It was a pleasure working with Tyrice. He was always dependable and would be an asset to any team.

Tyrice craft visual strategies that elevate your brand.

3M+

Ally Bank app users touched by features I designed.

Arrow

20k+

Grew Knovel’s social following to 20K+ organically.

Arrow

$50k

$50K in Camp Tokens raised for Knovel MVP development.

About

Tyrice s available for select bookings. For availability and rates, please email CONTACT@TYRICEICKS.COM

OFFICE

San Francisco

CONTACT

contact@tyricehicks.com

SOCIAL

LinkedIn

TYRICE HICKS

Tyrice Hicks

Portrait of Tyrice Hicks

Building Knovel Protocol, a web3 creator platform solving monetization and audience ownership for authors. As Co-Founder & Product Lead for the past 1.5 years, I’m developing web3-native tools that give creators enterprise-level capabilities without platform dependency.My background includes 2 years designing banking UX for millions of users at Ally, plus direct luxury retail experience at Chanel and Hermès where I learned premium brand conversion strategies. Academy of Art provided my design foundation.Knovel Protocol addresses creator platform lock-in by letting creators maintain ownership of their audience relationships and revenue streams while accessing professional-grade engagement tools. My current focus is product design strategy and strategic partnerships, with additional work contributing to SFMOMA events.

My approach applies luxury brand psychology to decentralized creator tools, building for scale without losing the human element. Based in SF Bay Area, working remotely.

Tyrice craft visual strategies that elevate your brand.

3M+

Ally Bank app users touched by features I designed.

Arrow

20k+

Grew Knovel’s social following to 20K+ organically.

Arrow

$50k

$50K in Camp Tokens raised for Knovel MVP development.

About

Background

It started with crayons, markers, chalk, and a chalkboard. Here's me at age 5 drawing my first “interface.” I didn’t have the language for it back then, but even then I was building systems—for play, for people, for possibility.

Projects

2024- Current

Knovel Protocol

Knovel Protocol is a blockchain-powered digital library I co-founded to help authors publish on-chain and connect directly with readers through social and community-driven features. Backed by a cross-functional team and partnerships like Camp Network, we launched an EVM-based MVP that reached 100 MAUs, secured $50K in funding, and integrated smart contracts for transparent royalties and IP ownership.

2021-2023

Ally Bank

What made this project work was a deep understanding of user needs, strong cross-functional collaboration, and a clear focus on improving financial wellness. Working with researchers, engineers, and product leads at Ally Bank, I designed high-impact features like Spending Buckets and CoverDraft for millions of users—driving measurable gains in engagement, satisfaction, and account growth.

Resume

Education

2016

Master of Fine Arts in Fashion Design

Master of Fine Arts in Fashion Design, Academy of Art University 2016Bachelor of Science in Human Sciences, North Carolina Central University 2014

2014

Bachelor of Science in Human Sciences

North Carolina Central University

Icons

Awards

Award-Winning Project: 1st Place – Pitch Dojo #NOV2024 (SocialFi)

2024

Icons

ICC Innovation Award @ Ally

2022

Icons

Testimonials

Real words from real people I've had the pleasure of working with.

Joy Surles

Content Design Manager @ Meta

Tyrice and I crossed paths at Ally early in his career, and he was a strong creative and hungry to make an impact on the products he supported. He worked as a product designer on a few projects my team also supported, and I found him to be a strong collaborator, eager to learn, and excited about the possibilities to push product boundaries and meet business needs. It’s been a few years since we worked together, but his tenacity and interest in learning are still memorable.

Rich Barrett

Director - UX Design @ Ally Bank

Tyrice is a creative thinker and a great collaborator. I had the pleasure of having him on my mobile app design team at Ally. He was well liked by other team members and was always interested in learning.

Johnathan Jackson

Senior UX Designer @ Ally

Tyrice stands out as an outstanding UX Product designer, showcasing remarkable problem-solving abilities. As the lead designer for the spending buckets team, he played a crucial role in successfully launching the product. I personally observed his adept handling of stakeholder reviews, presenting his work with clarity and persuasive skills.

Bence A.

Chief Executive Officer

Tyrice is good. Actually great.

Abigail Davenport-Walker

Office Coordinator

Tyrice is a gifted creative thinker with great skill in implementing product strategy.

Alisa Notte

Principal Information Architecture @ Ally

I worked on a handful of projects with Tyrice. Tyrice is friendly, collaborative, and great to work with. He excels particularly at innovation and blue-sky ideation. He helped our team wiggle out of a tough spot or two by bringing refreshing creative ideas to the table. I really appreciate how Tyrice's willingness to initiate creative exploration and the boldness of some of his ideas encourage others to keep ideas and innovation flowing. He reminded us that it’s possible to get ourselves unstuck. We just need to clear our minds, go back to the drawing board, and to be unafraid of trying unique ideas.

Bree Swartwood Franklin

Client Service Manager @ Chanel

It was a pleasure working with Tyrice. He was always dependable and would be an asset to any team.

Tyrice s available for select bookings. For availability and rates, please email CONTACT@TYRICEICKS.COM

TYRICE HICKS

Arrow

Connect with me to explore your project's potential.

Arrow

HOME OFFICE

San Francisco

CONTACT

contact@tyricehicks.com

SOCIAL

LinkedIn

TYRICE HICKS

Tyrice Hicks

Portrait of Tyrice Hicks

Building Knovel Protocol, a web3 creator platform solving monetization and audience ownership for authors. As Co-Founder & Product Lead for the past 1.5 years, I’m developing web3-native tools that give creators enterprise-level capabilities without platform dependency.My background includes 2 years designing banking UX for millions of users at Ally, plus direct luxury retail experience at Chanel and Hermès where I learned premium brand conversion strategies. Academy of Art provided my design foundation.Knovel Protocol addresses creator platform lock-in by letting creators maintain ownership of their audience relationships and revenue streams while accessing professional-grade engagement tools. My current focus is product design strategy and strategic partnerships, with additional work contributing to SFMOMA events.

My approach applies luxury brand psychology to decentralized creator tools, building for scale without losing the human element. Based in SF Bay Area, working remotely.

Background

It started with crayons, markers, chalk, and a chalkboard. Here's me at age 5 drawing my first “interface.” I didn’t have the language for it back then, but even then I was building systems—for play, for people, for possibility.

Resume

Education

2016

Master of Fine Arts in Fashion Design

Academy of Art University

2014

Bachelor of Science in Human Sciences

North Carolina Central University

Projects

2024- Current

Knovel Protocol

Knovel Protocol is a blockchain-powered digital library I co-founded to help authors publish on-chain and connect directly with readers through social and community-driven features. Backed by a cross-functional team and partnerships like Camp Network, we launched an EVM-based MVP that reached 100 MAUs, secured $50K in funding, and integrated smart contracts for transparent royalties and IP ownership.

2021-2023

Ally Bank

What made this project work was a deep understanding of user needs, strong cross-functional collaboration, and a clear focus on improving financial wellness. Working with researchers, engineers, and product leads at Ally Bank, I designed high-impact features like Spending Buckets and CoverDraft for millions of users—driving measurable gains in engagement, satisfaction, and account growth.

Icons

Awards

Award-Winning Project: 1st Place – Pitch Dojo #NOV2024 (SocialFi)

2024

Icons

ICC Innovation Award @ Ally

2022

Icons

Testimonials

Real words from real people I've had the pleasure of working with.

Joy Surles

Content Design Manager @ Meta

Tyrice and I crossed paths at Ally early in his career, and he was a strong creative and hungry to make an impact on the products he supported. He worked as a product designer on a few projects my team also supported, and I found him to be a strong collaborator, eager to learn, and excited about the possibilities to push product boundaries and meet business needs. It’s been a few years since we worked together, but his tenacity and interest in learning are still memorable.

Rich Barrett

Director - UX Design @ Ally Bank

Tyrice is a creative thinker and a great collaborator. I had the pleasure of having him on my mobile app design team at Ally. He was well liked by other team members and was always interested in learning.

Johnathan Jackson

Senior UX Designer @ Ally

Tyrice stands out as an outstanding UX Product designer, showcasing remarkable problem-solving abilities. As the lead designer for the spending buckets team, he played a crucial role in successfully launching the product. I personally observed his adept handling of stakeholder reviews, presenting his work with clarity and persuasive skills.

Bence A.

Chief Executive Officer

Tyrice is good. Actually great.

Abigail Davenport-Walker

Office Coordinator

Tyrice is a gifted creative thinker with great skill in implementing product strategy.

Alisa Notte

Principal Information Architecture @ Ally

I worked on a handful of projects with Tyrice. Tyrice is friendly, collaborative, and great to work with. He excels particularly at innovation and blue-sky ideation. He helped our team wiggle out of a tough spot or two by bringing refreshing creative ideas to the table. I really appreciate how Tyrice's willingness to initiate creative exploration and the boldness of some of his ideas encourage others to keep ideas and innovation flowing. He reminded us that it’s possible to get ourselves unstuck. We just need to clear our minds, go back to the drawing board, and to be unafraid of trying unique ideas.

Bree Swartwood Franklin

Client Service Manager @ Chanel

It was a pleasure working with Tyrice. He was always dependable and would be an asset to any team.

I help craft visual strategies that elevate your brand.

3M+

Ally Bank app users touched by features I designed.

Arrow

20k+

Grew Knovel’s social following to 20K+ organically.

Arrow

$50k

$50K in Camp Tokens raised for Knovel MVP development.

About

Tyrice s available for select bookings. For availability and rates, please email CONTACT@TYRICEICKS.COM

Arrow

Connect with me to explore your project's potential.

Arrow

HOME OFFICE

San Francisco

CONTACT

contact@tyricehicks.com

SOCIAL

LinkedIn

TYRICE HICKS