
Building Knovel Protocol, a web3 creator platform solving monetization and audience ownership for authors. As Co-Founder & Product Lead for the past 1.5 years, I’m developing web3-native tools that give creators enterprise-level capabilities without platform dependency.
My background includes 2 years designing banking UX for millions of users at Ally, plus direct luxury retail experience at Chanel and Hermès where I learned premium brand conversion strategies. Academy of Art provided my design foundation. Knovel Protocol addresses creator platform lock-in by letting creators maintain ownership of their audience relationships and revenue streams while accessing professional-grade engagement tools. My current focus is product design strategy and strategic partnerships, with additional work contributing to SFMOMA events.My approach applies luxury brand psychology to decentralized creator tools, building for scale without losing the human element. Based in SF Bay Area, working remotely.